Social Media and Web 2.0* are some of the most talked about areas of Internet marketing today. However, as they are still relatively new constructs, the design strategy for social media is often overlooked.
More and more, the first impression of a brand, product or company is a result of a YouTube video, a Wiki, a Facebook page or a tweet. As such, companies can no longer ignore the importance of these social media tools. First impressions are often lasting impressions. To ensure that your Social Media design strategy is inline with your brand strategy, look to glü studio.
Where we can help:
- Custom Facebook Pages
- Facebook Ads
- Custom Twitter Pages
Custom Facebook Pages
The top 3 social media networking sites are Facebook, Twitter and LinkedIn. Facebook is currently leading the pack and it continues to grow in importance. Thus more businesses are looking to Facebook as the primary venue to get their message out.
A Facebook Page is the ideal way to get your message to people who are interested in your products, services or cause. People “LIKE” your page thus giving you the opportunity to communicate with them on your “WALL” or through emails. You can track your interactions thus providing invaluable information. In order to stand out from the crowd, glü studio can design a custom Facebook page so that when customers come to your page, they clearly recognize your brand, product or service.
Additionally, a custom designed tab or landing page within your Facebook Page can help drive your customers to other areas of your Page or, more importantly, to your website. Custom Facebook Pages can include embedded video, links, images, internal navigation, flash, galleries or pretty much anything your website has.
Facebook Ads
According to Scott Stratten, the president of Unmarketing and a keynote speaker at PubCon 2010, social media is communication. More people are spending more time on social media sites – social media is the number one activity on the Internet today. Reaching them through Facebook ads is an important addition to your media and communication plan. Facebook ads can help drive traffic to your website – especially if you have a specific call-to-action or an unique value proposition that you want to get in front of your target market. We, at glü studio, can design the ad, write the copy and test multiple formats to make sure that you are optimizing your advertising revenue and achieving success with your Facebook Ad campaign. As with any communication tool, strategy is key. We can ensure that your online media plan is cohesive and inline with your overall brand strategy.
Twitter Pages
Twitter is a great way to share information about your product, service and brand. It is also a great way to follow people in your industry to keep up on trends and news.
Just sending out tweets is not enough, however. Here, too, you want your “followers” to clearly identify your brand, product or service. glü studio can customize the look and feel of your Twitter page. It often will be a potential client’s first contact with your brand.
* Web 2.0 is a term coined by Tim O’Reilly and used to describe the second-generation of Internet-based services that let people collaborate and share information online, e.g., social networks and wikis.
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Social Media and Web 2.0* are some of the most talked about areas of Internet marketing today. However, as they are still relatively new constructs, the design strategy for social media is often overlooked.
More and more, the first impression of a brand, product or company is a result of a YouTube video, a Wiki, a Facebook page or a tweet. As such, companies can no longer ignore the importance of these social media tools. First impressions are often lasting impressions. To ensure that your Social Media design strategy is inline with your brand strategy, look to glü studio.
Where we can help:
Custom Facebook Pages
The top 3 social media networking sites are Facebook, Twitter and LinkedIn. Facebook is currently leading the pack and it continues to grow in importance. Thus more businesses are looking to Facebook as the primary venue to get their message out.
A Facebook Page is the ideal way to get your message to people who are interested in your products, services or cause. People “LIKE” your page thus giving you the opportunity to communicate with them on your “WALL” or through emails. You can track your interactions thus providing invaluable information. In order to stand out from the crowd, glü studio can design a custom Facebook page so that when customers come to your page, they clearly recognize your brand, product or service.
Additionally, a custom designed tab or landing page within your Facebook Page can help drive your customers to other areas of your Page or, more importantly, to your website. Custom Facebook Pages can include embedded video, links, images, internal navigation, flash, galleries or pretty much anything your website has.
Facebook Ads
According to Scott Stratten, the president of Unmarketing and a keynote speaker at PubCon 2010, social media is communication. More people are spending more time on social media sites – social media is the number one activity on the Internet today. Reaching them through Facebook ads is an important addition to your media and communication plan. Facebook ads can help drive traffic to your website – especially if you have a specific call-to-action or an unique value proposition that you want to get in front of your target market. We, at glü studio, can design the ad, write the copy and test multiple formats to make sure that you are optimizing your advertising revenue and achieving success with your Facebook Ad campaign. As with any communication tool, strategy is key. We can ensure that your online media plan is cohesive and inline with your overall brand strategy.
Twitter Pages
Twitter is a great way to share information about your product, service and brand. It is also a great way to follow people in your industry to keep up on trends and news.
Just sending out tweets is not enough, however. Here, too, you want your “followers” to clearly identify your brand, product or service. glü studio can customize the look and feel of your Twitter page. It often will be a potential client’s first contact with your brand.
* Web 2.0 is a term coined by Tim O’Reilly and used to describe the second-generation of Internet-based services that let people collaborate and share information online, e.g., social networks and wikis.